october 10, 2020 - Aprilia

APRILIA CHOOSES CALIFORNIA TO DÉBUT THE ANXIOUSLY AWAITED RS 660

THE NEW SPORT BIKE IS UNVEILED ON THE STREETS OF THE WEST COAST AND AT LAGUNA SECA WITH PIKES PEAK RECORD HOLDER, RENNIE SCAYSBROOK

RS 600 IS INTRODUCED TO THE PUBLIC IN A BRAND NEW ACID GOLD COLOUR SCHEME, AN EXPRESSION OF SPORTINESS AND STRONG PERSONALITY THAT WILL NOT GO UNNOTICED

FROM MONDAY 12 OCTOBER ONLINE PREBOOKING WILL BE OPEN IN ALL EUROPEAN MARKETS

Monterey (CA - USA), 10 October 2020 – For its début on the road, Aprilia RS 660 chose one of the most iconic ribbons of asphalt and tracks in the world.

On the Big Sur coastline in California, one of the most anxiously awaited motorcycles of recent years was dynamically presented to the American market. Astride the RS 660 was Rennie Scaysbrook, the rider of Australian origins who, astride the Aprilia Tuono V4, won at Pikes Peak, the most famous and prestigious hill climb race in the world, where he also holds the record.

The dynamic features, the tight frame and the exciting performance of the new 100 HP twin-cylinder thrilled Rennie who, since he happened to be in Monterey for the American presentation, couldn’t resist the temptation to test the RS 660 at Laguna Seca too, on the most famous track in California. And so, the Corkscrew - the fast double turn on a hair-raising downhill that characterises Laguna Seca - put the new Aprilia through its paces, a bike which, designed for everyday fun on the road and for weekend sport and leisure riding, is providing unexpected thrills at every track test, thanks to its qualities of light weight and agility.

But now, the wait is almost over for many enthusiasts. Along with the European press launch, being held now in Veneto, online prebooking is open: from Monday 12 October, the Aprilia RS 660 can be ordered from the Aprilia website (aprilia.com and rs660.aprilia.com) for all European markets.

The surprise at the début is a spectacular, brand new colour scheme that sets a new bar for style and sportiness: RS 660 is unveiled in the Acid Gold livery, a genuine essence of the Aprilia brand and the perfect combination of innovation, technology and design.

Aprilia RS 660 has been one of the most anxiously awaited motorcycles since its first appearance, as a concept, in November 2018, when it revealed a brand new idea of sportiness, no longer bound strictly to the power specs, but defined by the ratio between exuberant and easy-to-manage engine performance, a chassis architecture par excellence and the light weight of the vehicle.

Now, less than two years from that first appearance, RS 660 is a unique offer of its kind: a 100 HP medium-size twin-cylinder for a weight of just 183 kg, attractive, accessible, with highly technological content, even superior to the bikes in higher categories. It is a fun and enjoyable bike, capable of providing just as many thrills on the road as on the occasional track outing.

The Aprilia RS 660 brings back the everyday pleasure and fun of a full-fairing sport bike with semi-handlebar that exploits the dynamic qualities of perfect chassis architecture, combined with the exuberant performance of an entirely new parallel twin-cylinder and the Aprilia active electronic controls package which sets the bar on a global level.