APE CELEBRATES ITS FIRST SEVENTY YEARS
THE LARGEST APE RALLY TO TAKE PLACE IN ITALY THIS YEAR, IN SALSOMAGGIORE TERME, FROM 21 TO 23 SEPTEMBER
Milan 6 August 2018 – Registration is now open for EuroApe 2018, the biggest Ape rally, which will be held in Salsomaggiore Terme over the weekend of 21-23 September.
The 2018 edition, organised with the support of the city of Salsomaggiore Terme, is set to be particularly engaging as it will celebrate the seventieth anniversary of the world's best-loved commercial three-wheeler as well as the arrival of the new Euro4 Ape 50.
EuroApe is a rally that brings together enthusiasts and lovers of the Ape brand on an annual basis, allowing an increasing number of Ape fans the possibility to meet up and share their passion for an extremely fun vehicle that, throughout seventy years of history, has been a symbol of industriousness, friendship and life in the open air, while also becoming a cult object and collector's item.
The EuroApe 2018 event will open on the morning of Friday 21 September and will include highlights such as the arrival of the convoy of teams taking part in the “Apeggiando per l’italia” tour as well as many scheduled excursions and guided visits that seek to uncover and promote the area and its rich heritage. The party will centre around the Ape Village and the Ape Club Lounge, open from the morning of Saturday 22.
No commercial vehicle anywhere in the world can boast a history to rival that of Ape. A three-wheeler that has always moved with the times, transporting a working Italy, and that now enjoys significant international distribution, across both European countries and emerging Asian markets, thanks to production in the Piaggio factories in Italia and India.
For seventy years, Ape has been a legend, a vehicle without equal in the world, always ready to amaze. A truly original vehicle, able to stand out thanks to its unique personality. More than two and a half million examples across five continents are testament to the success of the three-wheeler, which has turned versatility into its greatest strength. Designed during a difficult but exciting period in which small-scale businesses worked to get back on their feet, Ape has always been ideal for goods transportation, even in the most restricted of urban environments. Today, an infinite range of personalisation options make for an extraordinarily versatile vehicle. Over the years, Ape has also made a name for itself as an alternative vehicle for the mobility of people, even in recent years, as demonstrated by the success of versions such as the Ape Calessino, used as a rather posh form of individual transportation.