THE PIAGGIO GROUP IS JOINING FORCES WITH (RED) IN THE FIGHT AGAINST AIDS
THIS PARTERSHIP HAS PRODUCED THE (VESPA 946) RED – A UNIQUE AND EXCLUSIVE PRODUCT – BUT ALSO A LIFESTYLE COLLECTION MADE OF APPAREL, ACCESSORIES AND MERCHANDISING THAT WILL HELP SUPPORT THE GLOBAL FUND
A collaborative #partnership between the Piaggio Group and (RED) has created the (VESPA 946) RED – an all-red version of the classic #scooter, sales of which will go towards initiatives fighting AIDS, tuberculosis and malaria.
The (VESPA 946) RED has been designed with elegance and style in order to show sensitivity to this serious problem. It symbolises the chance to join the battle against some of the most difficult illnesses humankind has to face.
This most exclusive and most valuable #vespa, a model born to celebrate the beauty of a mode of transport that has achieved legendary status, is also the only product in the #automotive world to have been chosen by (RED). This is a record and a privilege that the Vespa 946 is honouring by turning every aspect of itself red, which has never been done before. The courage of the (VESPA 946) RED is also the asset that will make the biggest contribution to a very noble cause and allow it to join the ranks of other prestigious (RED) brands, such as Apple, Nike, American Express.
Vespa supports the (RED) cause with a range of accessories and dedicated merchandising as well, including helmets, T-shirts, shoppers, hats and the characteristic #mug, obviously all in the unmistakeable red colour.
This helmet perfectly blends #vespa style with (RED) inspiration in an exclusive, premium release. Details include chrome trim, a 3-dimensional microfiber, high-protection removable lining in same color as the shell, an internal sun visor, and finishing details in eco-leather.
The T-shirt is made of 100% cotton and has the same customized color as the Vespa Scooter and the other accessories. Printed on both sides, it has the iconic Vespa 946 – the most exclusive model dedicated to aesthetic and technological perfection – silhouette on the front, playfully mixed with the (Vespa) RED logo. The T-shirt can be worn with the brand new full zip sweatshirt made of 100% gauze cotton (suitable for every season) with rib knit bottom, collar and cuffs that show the contrast iconic pattern with double white stripes. The red dye-cast zip and the rubberized fastener combine both convenience and style, the same values of the entire mini-collection.
The textile shopper, made of cotton and polyester red fabric, it’s embellished by stylish details like the two-colored sewed handles and the embroidered flag label.
The unique Vespa style, graphically represented by the white logo printed on the #mug, is even more original and elegant thanks to the (RED)® graphics. Made of red painted polished ceramic the (Vespa) RED Mug become an iconic item of this capsule collection not to be missed.
The special baseball cap composed by 6 panels and made of 100% cotton is comfortable to wear thanks to its metal buckle adjustable closure. The visor is pre-shaped, the (Vespa) RED logo embroidered on the front and the jacquard label sewed on the back. This functional and stylish Collection is completed by the comfy and elegant (Vespa 946) RED premium bag. Made in Italy, it has logo zipper on inner pocket and quick fastening on rear rack through Tenax buttons (mounting kit required) that make the bag a stylish and peculiar top case.